About Langley Marketing: who we are, who leads us and how we work

What we are, and what we aren't

We're a digital marketing and business consulting service for trades and local businesses. We plan and run local search, paid search, websites and the kind of practical marketing that suits a Langley business, and we advise owners on pricing, capacity and growth decisions that affect marketing.

We are not a contractor. We don't install, repair, build, clean or service anything, and we never pretend to. We also don't sell leads: the enquiries we help generate go to you and only you. And we don't give legal, accounting or regulatory advice. Where those questions come up, we point you to the regulator or a qualified adviser.

Part of the Sedighi.ca and SAZ.ca group

Langley Marketing sits inside the Sedighi.ca and SAZ.ca group of companies. Its head office is in Vancouver, British Columbia, and its client list spans Canada, with Langley one Fraser Valley market among many.

• Sedighi.ca is Ali's consulting company for growth, marketing and technology. Trades.Agency, HVAC.Agency, HVAC.Digital, Conv.ca and BusinessConsulting.ca all operate under it.
• SAZ.ca (Strategy & Acceleration Zone) is the group's Canadian firm for strategy, AI and revenue acceleration work, and Sedighi.ca provides its strategic leadership.
• Trades.Agency is our parent brand for trades marketing, and its plans and pricing apply to Langley clients.

Being part of a group matters in practical ways. The methods we use in Langley have been tested across many businesses, and specialist help is available when a client needs it, without you paying for a large agency's overhead.

Ali Sedighi, MBA

Ali Sedighi leads Langley Marketing. His MBA is in Technology Management. His digital marketing career began in 2007 with ONE.ir, a full-service agency he founded, which puts his experience at 17+ years.

Since then he has:

• founded Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca
• founded SAZ.ca, where he is Founder & Managing Partner
• worked with clients in Canada, the USA and Dubai
• built 150+ live HVAC websites, including CombiBoiler.ca, GasBoilers.ca, BCWide.ca and HeatLand.ca

Ali lives and works in Vancouver. His work in the trades began in heating and cooling, which is why the group's published case studies are HVAC results. On this site we present them as results from our HVAC work, and we're careful to explain what transfers to other trades and to storefront businesses, and what doesn't. You can see them on the results page.

How we work

Numbers first

We begin with your numbers: average job value, close rate, how far you'll drive and how much more work you can take. Marketing that ignores capacity just creates missed calls and unhappy customers.

A short plan, in writing

Before anything starts, you get a plain-language plan: what we'll do, what it costs each month, and what we expect it to produce. If we don't think we can help, we'll say so in the first conversation.

One measure that matters

We agree on how success will be measured, usually booked jobs or calls from new customers, and report against it every month. Clicks and impressions are working numbers, not results.

You own everything

Your website, domain, Google Business Profile, ad accounts and content belong to you. We work inside them with access you grant, and if you leave, you keep it all.

No lock-in

Trades.Agency plans run month to month and can be cancelled with 30 days' notice. We'd rather keep clients because the work pays than because of a contract.

Why Langley

Langley is a place where marketing decisions have real consequences. Two municipalities share one name, the Township alone spans a large mix of suburbs, villages and farmland, and both have grown quickly. A plan that works in Walnut Grove may waste money in Aldergrove. That makes it a good fit for the way we work: careful about geography, honest about costs, and focused on jobs rather than activity. The areas page explains how we think about each community.

How to reach us

You can reach us by call, text or email. Phone and text: (604) 632-4959. Email: Ali@Sedighi.ca. The contact page explains what to include so the first conversation is useful, and pricing shows the plans.