Google Ads for Langley trades, priced from what a job is worth to you

Start with the job, not the click

The first number we need is your maximum acceptable cost per booked job, and you set it. Here's the calculation we walk through with every client:

1. Average job value. Say a drain repair averages $650.
2. Margin you can spend to win it. Say you're comfortable spending 20%, or $130.
3. Close rate on paid enquiries. Say you book one in two.
4. So the most you can pay per enquiry is $65.
5. If one in eight clicks becomes an enquiry, you can afford up to about $8 a click.

If Langley clicks for your service cost $12, the campaign won't pay as built. We then change something real: raise the close rate with faster call-backs, focus on a higher-value service, or narrow the area to where you win more often. We don't just push the budget up and hope.

What's included

Campaign structure

• separate campaigns for your highest-value services, so a $9,000 job isn't sharing budget with a $150 call-out
• search terms reviewed weekly at first, with irrelevant ones blocked
• ads that mention the communities you serve and what makes you different, written in plain language

Location and timing controls

Google lets advertisers target by location and choose between people located in an area and people merely interested in it. For trades, we usually target people physically in or regularly in your service area. In Langley that means:

• including the communities you serve and excluding those you won't, even if they share the Langley name
• setting lower bids for outer areas, so a call from the far edge of the Township only comes in at a price that covers the drive
• deciding whether to include nearby Surrey neighbourhoods or Abbotsford, based on your routes
• running ads only during hours someone will answer, or switching to call-only ads after hours if you take emergency work

Local Services Ads

For many home-service trades, Local Services Ads appear above standard search ads and charge per lead. We help you through eligibility and screening, set your service types and area, and dispute leads that don't qualify. Availability varies by trade, so we'll confirm whether yours is covered.

Call tracking and follow-up

Every ad call is tracked so we can see which campaign produced it. We also look at how calls are handled. A campaign that produces 30 calls with ten missed is a phone-answering problem, not an ad problem. If missed calls are an issue, a text-back tool such as the one CallText.chat describes can help.

Who it's for

Paid search suits Langley businesses that:

• know roughly what an average job is worth and how many quotes they win
• can answer or return calls within minutes during working hours
• want volume sooner than local search can deliver
• have seasonal peaks they need to fill quickly, such as gutter cleaning before the autumn rain or irrigation start-ups in spring

It's a poor fit if you can't take more work right now, or if you'd be relying on ads to fix a reputation problem.

Timeline

How we measure results

The headline number is cost per booked job, compared with the ceiling you set. We also report calls and texts by campaign and community, close rate where you share it, and wasted spend we've removed. If a campaign can't reach your target after a fair test, we'll recommend pausing it rather than keeping it running for the fee.

Common mistakes

1. Broad targeting across "Metro Vancouver". You pay for clicks from people you'd never drive to.
2. Sending ad traffic to the home page. A page that matches the service searched for converts better.
3. Ignoring the search terms report. Untended campaigns drift toward cheap, irrelevant searches.
4. Running ads when nobody answers. A missed call from a paid click is the most expensive kind.
5. Judging by clicks or impressions. Only booked jobs pay the bills.

For a full worked budget, read what a Langley trade should spend on Google Ads. Ads work best alongside local search and a website that converts.